Selected Projects
Work
5 Projects · 2019–2026
Product Design · Visual Design · Systems
UX / Product Design
SBA Loans Quiz
A 4-question quiz that routes small business owners to the right SBA loan program — replacing confusing program codes with plain-language questions any founder can answer.
- Year
- 2026
- Role
- Product Designer
- Disciplines
- Product DesignInformation ArchitectureInteraction DesignGovernment / Civic Tech
Enterprise UX
Sabey Data Centers
A full-scale enterprise UX engagement — research, architecture, design system, and production — for one of the nation's leading data center operators. Lead-gen flow redesign contributed directly to Sabey's largest contract.
- Year
- 2021–2023
- Role
- Senior Web Designer (Solo)
- Disciplines
- Enterprise UXInformation ArchitectureDesign SystemWordPress
Brand Identity
Brockstar Creative
Complete brand identity built from first principles for a motion design studio specializing in gaming, entertainment, and live experiences. Positioning, voice, color system, and typography — excavated, not assembled.
- Year
- 2025–2026
- Role
- Creative Director (Self-initiated)
- Disciplines
- Brand IdentityPositioningTypographyColor Systems
Direct Response
InvestorPlace Media
Multi-channel campaign creative leadership across four analyst franchise brands — print, digital, email, and motion — directing a $4M+ annual campaign budget at one of America's leading financial publishers. Print packages beat control by 40%+.
- Year
- 2012–2019
- Role
- Associate Creative Director
- Disciplines
- Campaign CreativeDirect ResponsePrint DesignMotion
Brand Identity
NeueMonk Apparel
Full brand identity system from zero for a faith-forward sustainable techwear label at the Premium-Luxe tier — strategy, logo system, color, typography, brand guidelines, and a collection lookbook. No competitor existed. The task was to define a new category.
- Year
- 2026
- Role
- Creative Director
- Disciplines
- Brand StrategyVisual IdentityTypographyArt Direction