INFO@BROCKSTARCREATIVE.COM
1+571.535.4656
SafePass Travel App
- UI/UX DESIGN
- BRAND DESIGN
- MOBILE APP DESIGN
Overview
Today’s digital nomads face increasing global instability — political protests, conflict zones, natural disasters, health outbreaks. The data exists, but it's fragmented across dozens of government advisories and news feeds. Most travelers simply don’t know where to look.
SafePass consolidates multiple data sources into a single, AI-assisted platform that delivers real-time, personalized safety intelligence directly to the traveler. The goal: clarity, confidence, and calm during uncertain conditions.
Client
Personal Project
Year
2025
My Roles
Creative Director
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Led the full UX design process from discovery through delivery, ensuring that every design decision prioritized user trust, clarity, and safety.
Directed information architecture, user flows, and interaction design to handle complex, sensitive data in an intuitive, reassuring way.
Oversaw the creation of motion design systems that enhance responsiveness without elevating user anxiety.
Collaborated with cross-functional teams to balance business goals, user needs, and technical constraints.
Branding Consultant
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.
Developed the SafePass brand identity, including visual language, typography, color palette, iconography, and tone of voice.
Crafted a brand positioning that conveys authority, reliability, and calm confidence — critical for a product dealing with global risk information.
Ensured consistent brand expression across UI, marketing materials, onboarding flows, and motion design.
Positioned the SafePass brand as both highly functional and deeply human, appealing to both institutional and individual travelers.
Process
Discovery & Research
GOAL: Understand the user, problem, and global risk ecosystem
Conduct user interviews with frequent travelers, business professionals, aid workers, etc.
Perform competitive analysis of existing safety/travel advisory tools (e.g., STEP, TripIt, GeoSure)
Research data sources: government advisories (State Dept, WHO, CDC), news APIs, AI models for predictive insights
- DELIVERABLE: UX research report and user personas
Strategy & Information Architecture
GOAL: Define the product’s structure, data hierarchy, and feature roadmap
Map out core user journeys (e.g., “Get notified about a trip’s safety risk before flying.”)
Create site map, user flows, and app architecture.
Define content hierarchy for alerts, risk levels, and notifications.
DELIVERABLE: User flow diagrams, low-fidelity wireframes, feature prioritization matrix.
Visual & Interaction Design
GOAL: Build trust through an intuitive, calm interface with clear microinteractions
Develop branding (colors, typography, iconography, tone of voice).
Design mid-to-high fidelity UI screens.
Prototype key interactions (map zooms, alert cards, trip planner).
DELIVERABLE: UI design system, interactive prototype, motion guidelines.
Testing, Iteration & Handoff
Goal: Validate assumptions, refine UX, and prepare for development.
Conduct usability testing with target users.
Iterate designs based on feedback (focus on accessibility and clarity of information).
Document design specs and interactions for developers.
DELIVERABLE: Design QA checklist, handoff-ready Figma files, and design system documentation.
Project Conclusion & Launch
Final UX audit with stakeholders.
Developer integration and QA with design team support.
Launch SafePass MVP → monitor KPIs (user engagement, time-to-alert, satisfaction).
Post-launch refinement based on real user feedback and data analytics.