“The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.” —Massimo Vignelli
More Than A Pixel Pusher
Chip Kidd once said, "Never fall in love with an idea. They're whores. If the one you're with isn't doing the job, there's always, always, always another." Ideas are the creative currency for graphic designers.