NeueMonk Apparel
- CREATIVE DIRECTION
- BRAND DESIGN
- DIGITAL DESIGN
- DIGITAL MARKETING
OVERVIEW
NeueMonk Apparel is a start-up apparel brand founded by two mixed-culture creatives who grew up on minimalist design, anime, hip-hop, and the teachings of mystic Christianity. They want to speak to “the spiritually curious and creatively rebellious.” Their vision is to create a wearable gospel—bold, stylized fashion that feels like a collision between streetwear, shonen anime, and divine mystery.
Their dream?
A visual identity and story so compelling that even the non-religious fashion-focused would want to wear it—because it’s functionally cool, not preachy.
CLIENT
NeueMonk Apparel
YEAR
2024-2025
Main Goal
- Launch pre-brand awareness campaign on social + web
- Build identity assets that can flex across apparel, site, motion, and events
- Grow a tribe: 10K followers on IG/TikTok by launch
- Secure 1–2 collabs with anime creators, gospel rappers, or indie streetwear brands
My Role as Creative Director
Define the brand identity system (vibe, visuals, tone)
Direct 2 junior designers (simulated)
Prepare a creative deck for the client
Set the design tone for logo, typography, social content, and mock apparel
Coach my team to develop production-ready assets for launch
Process
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Our garments and accessories serve as quiet declarations—functional, rare, and charged with meaning. More than fashion, NeueMonk Apparel is a design ritual for those walking sacred paths in modern times. This is devotion, in fabric. Faith, in form. A brand for the remnant.
Noah Kurozumi + Elijah M. Cross, Owners of NeueMonk Apparel
Outcome
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HAVE PROJECT IN MIND ?
Let's Talk !
ADDRESS
Virginia, USA
info@brockstarcreative.COM
PHONE
1+ 571.535.4656
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